In Case You Missed It … “Context First: A Unified Field Theory of Publishing”

This article embodies http://www.piccombo.org/cheap/ the essence of what publishers should be thinking when they want to create truly digital content. by Brian F. O’Leary (Founder and Principal, Magellan Media) brian.oleary@magellanmediapartners.com> "... We need to think about containers as an option, not the starting point. Further, we must organize our content in ways that make it interoperable across platforms, users, and uses. Doing so will start to open up access, making it possible for readers to discover and consume our content within and across digital realms....

Read the full article at: http://www.against-the-grain.com/2013/04/in-case-you-missed-it-context-first-a-unified-field-theory-of-publishing/?utm_source=ATG+Weekly+Blast+4-26-13&utm_campaign=Weekly+Email+4-29-13&utm_medium=email